Well I am back to wordpress, to a webpage in blog form, Shopify was very expensive and didn’t work for me, as I still sold much more art pretty much everywhere else than from the actual website. It will take me a wee bit to get this one up to date so bear with me and I will make sure the links are all undated and I get some new art up. I am currently touring Europe now, and will be featuring that on my other blog, Painting in the Shadows of the Paris Bohemians. For now here is a storm cloud I painted in Palm Desert about a year ago.
In Marketing this is suppose to be something I know, something I am sure of. With Galleries I tend to let them decide, if the art in the gallery is contemporary, interesting and a bit edgy, and I like it, I will assume it’s a good fit.
For art shows I have to do much more leg work to make sure it will be a good fit and my clientele will actually be at the show. For instance I have learned my market doesn’t seem to be the elderly conservative women of Mesa Arizona, although to be fair I didn’t meet but a small percentage of them. My wide eyed girls appeal to little girls, both of the fairy princess and Wednesday Adams variety, aged punk rockers, tattooed Morrisey boys, and women who can see themselves in my art. It’s often hard to find a show with that exact clientele. However the galleries love the wide eyes girls so they seem to have found a home there.
The silhouette series that I have only been doing publicly about a year (they used to be my warm up works waiting for inspiration until I realized the were inspired) however had a different unsurprisingly broader appeal. They appeal to people who feel. People who have their own stories to share and find I have expressed their stories for them. I am starting to trust that is exactly what I am doing sometimes. That their story or struggle or love or unity or loss or loneliness is so powerful that they have sent the energy of it out into the universe and I have grabbed just a little bit of that energy and expressed it in a most primitive way. In color and simple shape. So my clientele for this series is anyone with a story. And everyone has a story. I just may not have gotten to yours yet.
What a great week with Caroline Jasper at Venus Art Studios in Palm Desert. Caroline is a color expert and this is the second time I have taken her workshop and it won’t be the last. I have a good grasp on color so this week for me was all about exploring ways to create the illusion of depth in my work. I completed 5 works this week, spending half of the last day making slight changes to the first four. I feel I have a much better grasp on creating perspective in my work. What I learned and wasn’t expecting to is how to be more critical of my own artwork. And I don’t mean a general “I don’t like this” or “I fail”, but a gentler “this isn’t working yet” and a more specific critic of why. By the end of the second day some things were not working, and Jasper was excellent at suggestions that worked. By the end of the 5th day, I was finding the things that could be improved myself, and figuring out how to improve them. I am excited to spend some long hours in the studio next week.
I have only taken one of Jasper’s workshops in the past but I consider her one of my main three mentors (also Don May and Robert Burridge). I am so passionate about color and to me its one of the most important aspect of creating art. I tend to fancy myself as a bit of a color expert but Jasper reminds me I have so much more to see and understand about color.
I am going to be attending her week long Power Color workshop in Palm Desert at Venus art studios and supplies, this month. Cornelia painted above was painted during my first workshop with her. I am excited to see what I will create during and after the upcoming workshop.