In Marketing this is suppose to be something I know, something I am sure of. With Galleries I tend to let them decide, if the art in the gallery is contemporary, interesting and a bit edgy, and I like it, I will assume it’s a good fit.
For art shows I have to do much more leg work to make sure it will be a good fit and my clientele will actually be at the show. For instance I have learned my market doesn’t seem to be the elderly conservative women of Mesa Arizona, although to be fair I didn’t meet but a small percentage of them. My wide eyed girls appeal to little girls, both of the fairy princess and Wednesday Adams variety, aged punk rockers, tattooed Morrisey boys, and women who can see themselves in my art. It’s often hard to find a show with that exact clientele. However the galleries love the wide eyes girls so they seem to have found a home there.
The silhouette series that I have only been doing publicly about a year (they used to be my warm up works waiting for inspiration until I realized the were inspired) however had a different unsurprisingly broader appeal. They appeal to people who feel. People who have their own stories to share and find I have expressed their stories for them. I am starting to trust that is exactly what I am doing sometimes. That their story or struggle or love or unity or loss or loneliness is so powerful that they have sent the energy of it out into the universe and I have grabbed just a little bit of that energy and expressed it in a most primitive way. In color and simple shape. So my clientele for this series is anyone with a story. And everyone has a story. I just may not have gotten to yours yet.